Michele Zappavigna
I am an Associate Professor in the School of Arts and Media at the
University of New South Wales. My research focuses on the discourse of social media, from a linguistic and
multimodal perspective, drawing on methods from social semiotics and corpus
linguistics. I am particularly interested in how people use semiotic
resources to enact ambient affiliation.
My work offers a social semiotic perspective on social media, covering
areas such as social photography and selfies, metadiscourse and hashtags,
and multimodality and memes. Recents books include: Searchable Talk: Hashtags and Social Media Metadiscourse,
Discourse of Twitter and Social Media,
Researching Language and Social Media
(with Page, Unger & Barton),
Tacit Knowledge and Spoken Discourse, and
Discourse and Diversionary Justice: An Analysis of Ceremonial Redress
in Youth Justice Conferencing (with
J.R. Martin).I currently teach Mobile Cultures (ARTS2091) in T2 and Social Media (ARTS2093) in T3.
