I am an Associate Professor in the School of Arts and Media at the University of New South Wales. My research focuses on the discourse of social media, from a linguistic and multimodal perspective, drawing on methods from social semiotics and corpus linguistics. I am particularly interested in how people use semiotic resources to enact ambient affiliation.
My work offers a social semiotic perspective on social media, covering areas such as social photography and selfies, metadiscourse and hashtags, and multimodality and memes. Recents books include: Searchable Talk: Hashtags and Social Media Metadiscourse, Discourse of Twitter and Social Media, Researching Language and Social Media (with Page, Unger & Barton), Tacit Knowledge and Spoken Discourse, and Discourse and Diversionary Justice: An Analysis of Ceremonial Redress in Youth Justice Conferencing (with J.R. Martin).
I currently teach Mobile Cultures (ARTS2091) in T2 and Social Media (ARTS2093) in T3.
Twitter: @M_Zappavigna; Google Scholar; UNSW; ResearchGate; Wikipedia