tag:blogger.com,1999:blog-13445986848882186952024-03-27T16:53:12.824-07:00Michele ZappavignaResearch website of Michele Zappavigna about the discourse of social media. Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-1344598684888218695.post-47278306792642674812013-10-08T19:40:00.000-07:002013-10-08T19:40:14.511-07:00What I'm working on at the moment - in bullet points!Here's the papers I am working on at the moment - with various inspiring people:<br />
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<ul>
<li><i>'Ambient liveness: The language of live-tweeting'</i> with Shooshi Dreyfus @ Department of Linguistics, University of Sydney. (A study of a corpus of Qanda tweets)</li>
<li><i>'Referencing popular culture: Fan T-shirts and Tweets as mobile narratives' </i>with Monika Bednarek (primary author) <i> </i>@ Department of Linguistics, University of Sydney. (A study of Big Bang Theory fan t-shirts and tweets)</li>
<li>'<i>Real-time filters: </i><i>Aestheticizing quotidian experience in images posted to social media streams' </i>with Sumin Zhao @ Department of Linguistics, University of Sydney. (A study of coffee and 'what's in my bag' images on Instagram)</li>
<li>'<i>Ambient affiliation in microblogging' </i>(A study of tweets about sleep as a domestic practice)</li>
<li><i> '</i><i>Real-time publics: </i><i>Construing stances about asylum </i><i>in Australian microblogging' </i>with Ramaswami Harindranath @ School of Arts and Media, UNSW. ( A study of tweets containing the term 'boat people')</li>
</ul>
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Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com3tag:blogger.com,1999:blog-1344598684888218695.post-1864297742931493612013-09-18T17:30:00.002-07:002013-09-18T17:30:17.419-07:00McDAGI'm part of the McDAG (Mass Communicative Discourse Analysis Group) at UNSW and I recently presented on my work on Twitter and identity. The slides should appear on <a href="http://socialsemiotics.org/mcdag/" target="_blank">the McDAG site</a> soon.Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com0tag:blogger.com,1999:blog-1344598684888218695.post-57986962008144389692013-09-04T16:27:00.001-07:002013-09-04T16:27:19.731-07:00Users in uses of language<span style="font-family: inherit;">A paper looking at bonding and identity (which came out of a project on Youth Justice Conferencing that I worked on at the University of Sydney before moving to UNSW) is now in print:</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><span style="background-color: white; font-size: 15px; line-height: 21px;">Martin, J.R., Zappavigna, M. & Dwyer, P. (2013). <a href="http://www.degruyter.com/view/j/text.2013.33.issue-4-5/text-2013-0022/text-2013-0022.xml?format=INT" style="color: #2288bb; text-decoration: none;" target="_blank">Users in uses of language: embodied identity in Youth justice Conferencing</a>. (J R Martin, M Zappavigna & P Dwyer) Text & Talk. 33, 467-496.</span><span style="background-color: white; font-size: 15px; line-height: 21px;">[reprinted in </span><i style="background-color: white; font-size: 15px; line-height: 21px;">Forensic Linguistics</i><span style="background-color: white; font-size: 15px; line-height: 21px;"> 2012. 258-288]</span></span><br />
<span style="background-color: white; font-size: 15px; line-height: 21px;"><span style="font-family: inherit;"><br /></span></span>
<span style="font-size: 15px; line-height: 21px;"><b><span style="font-family: inherit;">Abstract</span></b></span><br />
<span style="font-size: 15px; line-height: 21px;"><span style="font-family: inherit;">This paper offers a multimodal perspective on how identities are performed and negotiated in discourse, concentrating on the interaction of language and body language within a particular genre, Youth Justice Conferencing. These conferences operate as a diversionary form of sentencing in the juvenile justice system of New South Wales, Australia. Typically, they involve a young person who has committed an offense coming face to face with the victim of their crime, in the presence of family members, community workers, police, and a conference “convenor.” We conduct close, multimodal discourse analysis of the interactions that occur during the Rejoinder step in a particular conference, and investigate an “angry boy” identity enacted by two young persons at this point in the proceedings. This persona is very different to the forthcoming and remorseful persona idealized by conference designers. The role of body language in intermodally proposing and negotiating bonds within the conference is explored.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 15px; line-height: 21px;"></span></span><br />
<br />Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com2tag:blogger.com,1999:blog-1344598684888218695.post-42347241066421621182013-08-30T16:22:00.000-07:002013-08-30T16:22:08.664-07:00Enacting ambient identity<a href="https://docs.google.com/file/d/0B_q9mgF7XlKFRUVXNTYzVWRSUjg/edit" target="_blank">Here</a> is the pre-proof version of my paper 'Enacting identity in microblogging through ambient affiliation' to be published in <i>Discourse and Communication.</i><br />
<i><br /></i>
<b>Abstract</b><br />
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This paper explores how we use
social media to construe identities and align with others into communities of
shared values. The focus is on how “users of language perform their identities
within uses of language” <!--[if supportFields]><span style='mso-element:field-begin'></span><span
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<EndNote><Cite><Author>Martin</Author><Year>forthcoming</Year><RecNum>21</RecNum><DisplayText>(<style
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R</style></author><author><style face="normal"
font="Helvetica" size="12">Zappavigna,
M</style></author><author><style face="normal"
font="Helvetica" size="12">Cleirigh,
C</style></author><author><style face="normal"
font="Helvetica" size="12">Dwyer,
P</style></author></authors></contributors><titles><title><style
face="normal" font="Helvetica" size="12">Users
in uses of language: embodied identity in Youth Justice
Conferencing</style></title><secondary-title><style
face="normal" font="Helvetica" size="12">Text
and
Talk</style></secondary-title></titles><periodical><full-title>Text
and
Talk</full-title></periodical><dates><year><style
face="normal" font="Helvetica"
size="12">forthcoming</style></year></dates><urls></urls></record></Cite></EndNote><span
style='mso-element:field-separator'></span><![endif]--><span style="mso-no-proof: yes;">(<a href="http://www.blogger.com/blogger.g?blogID=1344598684888218695#_ENREF_36" title="Martin, forthcoming #21"><span style="color: windowtext; text-decoration: none; text-underline: none;">Martin et
al., forthcoming</span></a>)</span><!--[if supportFields]><span
style='mso-element:field-end'></span><![endif]-->: how do personae using the
microblogging service, Twitter, perform relational identities as they enact
discourse fellowships? Addressing this question means understanding how
personae enter into ambient affiliation. Such affiliation is ambient in the
sense that social media users may not be interacting directly, but instead
participating in mass performances of hashtagging or contributing to iterations
of Internet memes. This paper will consider three key bonds (<i style="mso-bidi-font-style: normal;">self-deprecation</i>, <i style="mso-bidi-font-style: normal;">frazzle</i> and <i style="mso-bidi-font-style: normal;">addiction</i>)
using both a 100 million word corpus of posts and a smaller specialised corpus
collected by capturing the entire Twitter stream of a particular user.<o:p></o:p></div>
Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com0tag:blogger.com,1999:blog-1344598684888218695.post-45784180547062339712013-08-23T00:30:00.000-07:002013-08-23T00:30:33.410-07:00Using Twitter in lectures<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie-z6ytocL7NeuAgMNxcmSFjZrQi285A7l_4eHQNJJXWEfkbbtYgjoiuLsYhzIPe2bwoqkqXo5LZgsKoOlli3GPN022yWlRZHMOgb474hxFvXJpHJYoReY4_zko5rhLhtmijfoeCaWav3m/s1600/arts2091.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie-z6ytocL7NeuAgMNxcmSFjZrQi285A7l_4eHQNJJXWEfkbbtYgjoiuLsYhzIPe2bwoqkqXo5LZgsKoOlli3GPN022yWlRZHMOgb474hxFvXJpHJYoReY4_zko5rhLhtmijfoeCaWav3m/s200/arts2091.jpg" width="200" /></a>I've been thinking a lot lately about how to integrate social media into my teaching practice. I've written <a href="http://socialmedialinguist.blogspot.com.au/p/using-twitter-in-lectures.html" target="_blank">a little set of tips</a> based on what I have learnt so far from using Twitter in my Mobile Cultures class this semester.<br />
<br />
This site is also very useful: <a href="http://www.edudemic.com/2012/04/100-ways-to-use-twitter-in-education-by-degree-of-difficulty/" target="_blank">100 Ways To Use Twitter In Education, By Degree Of Difficulty</a><br />
<br />
My students seem to genuinely enjoy live-tweeting video presentations embedded in the lecture. I wonder what kinds of other activities we can explore to keep them awake!Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com21tag:blogger.com,1999:blog-1344598684888218695.post-72860751998723816952013-08-18T21:28:00.003-07:002013-08-18T21:31:13.239-07:00Enacting identity in microbloggingI had a great time at <a href="https://www.eventsforce.net/cu/frontend/reg/thome.csp?pageID=81395&eventID=388&eventID=388" target="_blank">ESFLCW</a> in July at the University of Coventry. I've written a paper based on my plenary titled <i>Enacting identity in Microblogging </i>which will be published in <i><a href="http://dcm.sagepub.com/" target="_blank">Discourse and Communication</a></i> sometime soon(ish).<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLolr-qc5I93ugT2z2JtluV8wcGPN42eTtNBiJTDE4OZ7AysiVyYWzfRJY0d2aHABcDUaKd5XQfrDpuGUEXQWHgvcEmBye5eIrrz-JEFOmkj0Z0pYtLP6Giw-vgNdVOR0eeqN2xNMLczXA/s1600/conference+dinner.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLolr-qc5I93ugT2z2JtluV8wcGPN42eTtNBiJTDE4OZ7AysiVyYWzfRJY0d2aHABcDUaKd5XQfrDpuGUEXQWHgvcEmBye5eIrrz-JEFOmkj0Z0pYtLP6Giw-vgNdVOR0eeqN2xNMLczXA/s200/conference+dinner.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.stmarysguildhall.co.uk/" target="_blank">St Mary's Guildhall</a> - lovely location<br />
for a conference dinner!</td></tr>
</tbody></table>
Here's the abstract:<br />
<br />
<i>This paper explores how we use social media to construe identities and align with others into communities of shared values. The focus is on how “users of language perform their identities within uses of language” (Martin et al., forthcoming): how do microbloggers perform relational identities and enact discourse fellowships? Addressing this question means understanding how personae enter into ambient affiliation, negotiating social bonds by construing opinions and emotions in posts. Such affiliation is ambient in the sense that social media users may not be interacting directly, but instead participating in mass performances of hashtagging or contributing to iterations of Internet memes. This paper will consider three key bonds enacted by microblogging personae, using both a 100 million word corpus of posts and a smaller specialised corpus collected by extracting the entire Twitter stream of a particular user.</i><br />
<i><br /></i>
I'll put a pre-proof version up on here once I finish fixing it up.<br />
<div>
<br /></div>
Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com1tag:blogger.com,1999:blog-1344598684888218695.post-76191280488982613062013-08-17T16:54:00.001-07:002013-08-17T19:02:09.817-07:00SleepI don't get enough! Collecting 100 million words worth of people talking about sleep on Twitter hasn't really helped in making me more rested....but it is fascinating looking at how people bond around the quotidian...how they make<span lang="EN-AU" style="font-family: Cambria; font-size: 12pt;"><i> "the ordinary visible to others” </i></span><span lang="EN-AU" style="font-family: Cambria; font-size: 12pt;">(<span style="color: windowtext; mso-no-proof: yes; text-decoration: none; text-underline: none;"><a href="http://www.blogger.com/blogger.g?blogID=1344598684888218695#_ENREF_1" title="Oulasvirta, 2010 #9">Oulasvirta et al.,
2010: 2 emphasis in original</a>).</span></span><br />
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You can probably guess one of the most common patterns in my corpus:<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw1pmUANmFCI9npKMHIbHGon3knfY3A6IbOs_AJ_LsB6TEtWggeHQui-jkZKi8xvIDdAwxVQnldmE7XUL_IkAlZ5dNjDBWa55buo3bcWoauyxY1vBkUy-DyFkBzgN4T9NErQoRYui7Blbj/s1600/morpehus.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw1pmUANmFCI9npKMHIbHGon3knfY3A6IbOs_AJ_LsB6TEtWggeHQui-jkZKi8xvIDdAwxVQnldmE7XUL_IkAlZ5dNjDBWa55buo3bcWoauyxY1vBkUy-DyFkBzgN4T9NErQoRYui7Blbj/s320/morpehus.jpg" width="225" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="background-color: #f9f9f9; font-family: sans-serif; font-size: 11px; line-height: 15.828125px; text-align: left;">Morpheus and <a href="http://en.wikipedia.org/wiki/Iris_(mythology)" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Iris (mythology)">Iris</a></i><span style="background-color: #f9f9f9; font-family: sans-serif; font-size: 11px; line-height: 15.828125px; text-align: left;">, by </span><a href="http://en.wikipedia.org/wiki/Pierre-Narcisse_Gu%C3%A9rin" style="background-color: #f9f9f9; background-image: none; color: #0b0080; font-family: sans-serif; font-size: 11px; line-height: 15.828125px; text-align: left; text-decoration: none;" title="Pierre-Narcisse Guérin">Pierre-Narcisse Guérin</a><span style="background-color: #f9f9f9; font-family: sans-serif; font-size: 11px; line-height: 15.828125px; text-align: left;">, 1811</span></td></tr>
</tbody></table>
<br />
<blockquote class="tr_bq">
<span style="font-family: Courier New, Courier, monospace;"><span class="s1">I'm so tired but I just </span><span class="s2"><b>can't sleep</b></span><span class="s1">!</span> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Courier New, Courier, monospace;"><span class="s1">Well I </span><span class="s2"><b>can't sleep</b></span><span class="s1">, this sucks.</span> <span class="s1">Too much running through my mind.</span> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Courier New, Courier, monospace;"><span class="s3">Ahhh </span><span class="s1"><b>can't sleep</b></span> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Courier New, Courier, monospace;"><span class="s1">@User I </span><span class="s2"><b>can't sleep</b></span><span class="s1"> because my ear hurts so bad :(:(</span> </span></blockquote>
<blockquote class="tr_bq">
<span style="font-family: Courier New, Courier, monospace;"><span class="s1">Laying here in bed scrolling through twitter because I </span><span class="s2"><b>can't sleep</b></span><span class="s1"> yet again oh fucking well.</span></span></blockquote>
<ul class="ul1"><ul>
</ul>
</ul>
I'm writing up the work I'm doing at the moment with this corpus (think I'll call it MORPHEUS) as a paper provisionally titled <i>Domestic practices and microblogging. </i>Hope to have it done by the end of semester.<br />
<br />
<br />Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com0tag:blogger.com,1999:blog-1344598684888218695.post-69477597310927938742013-02-07T17:48:00.001-08:002013-02-07T17:48:42.818-08:00Hello (again) world...I'm sure the "I've been a bad blogger" apology is a recurrent genre....<br />
<br />
Since my last post I've changed jobs and am now a lecturer in the Media program at UNSW where I'll be continuing my social media research. I'm also teaching some New Media/Social Media-focused courses: <a href="http://sam.arts.unsw.edu.au/courses/arts2093-media-uses-548.html" target="_blank">Media Uses</a> and <a href="http://sam.arts.unsw.edu.au/courses/arts2091-mobile-cultures-132.html" target="_blank">Mobile cultures</a>. Preparing for these is taking most of my time at the moment. Other than that, I've been working on a textbook with <a href="http://www2.le.ac.uk/departments/english/people/ruthpage" target="_blank">Ruth Page</a>, <a href="http://www.literacy.lancs.ac.uk/profiles/david-barton" target="_blank">David Barton</a> and <a href="http://www.ling.lancs.ac.uk/profiles/Johann-Unger" target="_blank">Johnny Unger</a>, <i>Researching Language and Social Media</i> (Routledge) which will hopefully be out at the end of the year. Sometime after May the book on my previous project with <a href="http://sydney.edu.au/arts/linguistics/staff/academic_staff/james_martin.shtml" target="_blank">JR Martin</a> and <a href="http://sydney.edu.au/arts/performance/staff/profiles/dwyer.shtml" target="_blank">Paul Dwyer</a> <i>Discourse and Diversionary Justice: An Analysis of Ceremonial Redress in Youth Justice Conferencing </i>(Palgrave) should be out too.<br />
<br />
I guess to properly conform to the genre I should say something like "I'm still alive and hope to post more frequently from now on"!Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com1tag:blogger.com,1999:blog-1344598684888218695.post-4691328230806209512012-06-04T01:36:00.000-07:002012-06-04T01:36:31.843-07:00Social media, identity and text visualisationI'm going to be talking about my microblogging research in relation to identity and text visualisation in a plenary at <a href="http://www.fass.uts.edu.au/research/conferences/isfc39/program.html" target="_blank">ISFC</a> this year. Abstract below...<br />
<br />
Twitter, coffee, star trek, visualisation ....what could go wrong?! :)<br />
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<br />
<div class="MsoNormal">
<b><span style="background-color: white;">Social media, identity and text visualisation<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="background-color: white;">Discourse analysts working in the systemic functional
tradition are called to explore “both the system and its instantiation in
dynamic as well as in synoptic terms” (Halliday 2003: 196). In undertaking text
analysis we are thus faced with the fundamental problem of how to account for
the unfolding patterning of a text while at the same time achieving a synoptic
overview. The problem is particularly pertinent for current work on identity
from a discourse perspective that seeks to explain how personae are construed
via intricate linguistic patterning. Exploring such text patterning is
difficult for a human analyst as it requires tracking complex relationships in
what is high dimensional data. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="background-color: white;">This talk will begin by considering how identities are
construed in microblogging with a case study of Twitter ‘coffeetalk’ drawing on
the concept of ‘coupling’ (collocations of evaluation and ideation) (Martin,
2000, Zappavigna et al. 2008, Knight, 2010, Zhao, 2010) to understand how microbloggers
rally around shared values. I will then demonstrate how such concern with
identity can be supported by automated appraisal analysis and text
visualisation, using the computer system AppAnn to compare the coupling
patterns of Spock and Captain Kirk in the television series, Star Trek. <o:p></o:p></span></div>Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com31tag:blogger.com,1999:blog-1344598684888218695.post-57868728134294169652012-05-31T20:52:00.001-07:002012-05-31T20:52:38.310-07:00Tacit knowledge and spoken discourse<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZa_UqBw_l7WHkTrTEkP8ZoLBNyeBeZE7j4ZWcntZKwQ6dIREzgfQaFVdNAN2UNL_VdKU1t2lcOmLSmDGM8AWsIYhsHYTDsc_oYLhCCBQaLs_0VfHHnjAotYSQmFM8Kv-8SyyLu-ob5msf/s1600/Screen+shot+2012-06-01+at+1.50.50+PM.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZa_UqBw_l7WHkTrTEkP8ZoLBNyeBeZE7j4ZWcntZKwQ6dIREzgfQaFVdNAN2UNL_VdKU1t2lcOmLSmDGM8AWsIYhsHYTDsc_oYLhCCBQaLs_0VfHHnjAotYSQmFM8Kv-8SyyLu-ob5msf/s1600/Screen+shot+2012-06-01+at+1.50.50+PM.png" /></a></div>
I have a <a href="http://www.continuumbooks.com/books/detail.aspx?BookId=162643&SntUrl=150632&SubjectId=989&Subject2Id=936" target="_blank">new book</a> coming out soon (on my phd - since I do things backwards). It's on the language of IT people and their tacit knowledge about technology based on three case studies I did in Australian organisations....Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com2tag:blogger.com,1999:blog-1344598684888218695.post-29686670053662049972012-05-23T19:56:00.000-07:002012-05-23T19:57:02.402-07:00Coffeetweets chapterI finally finished my coffeetweets paper a couple of weeks ago. Here's the abstract:<br />
<br />
<br />
<div class="MsoNormal" style="text-align: justify;">
Social media, in particular microblogging services, are
often used to rally around shared values (Zappavigna, 2011). Twitter, a
prominent microblogging service, allows users to post character-constrained
messages (tweets) to the Internet, for example: ‘ <i>#coffee is the reason I wake up in the morning</i>’ . Coffee is a
surprisingly common topic with users tweeting about their morning ‘cup of java’,
sometimes even appending an image of the beverage before it is consumed. Such
‘Coffeetalk’ (<a href="http://www.blogger.com/blogger.g?blogID=1344598684888218695#_ENREF_5" title="Gaudio, 2003 #1032"><span style="color: windowtext; text-decoration: none;">Gaudio, 2003</span></a>) is an example of the social
power of iconisation: the process by which interpersonal meanings are condensed
and ideational meaning is correspondingly discharged (<a href="http://www.blogger.com/blogger.g?blogID=1344598684888218695#_ENREF_17" title="Martin, 2008 #970"><span style="color: windowtext; text-decoration: none;">J. R Martin, 2008</span></a>). In other words, coffeetweets
have less to do with actual coffee and more to do with the interpersonal bonds
that a reinforced by talking about coffee (a function seen also in discourses
about wine and chocolate). This chapter considers coffeetalk from a social
semiotic perspective attempting to understand the iconized bond that is
negotiated when users tweet about their coffee consumption. I draw upon the
concept of ‘coupling’ (collocations of evaluation and ideation) (Martin, 2000,
Zappavigna et al. 2008, Knight, 2010, Zhao, 2010) to understand how these bonds
are construed in language. In so doing I focus on Twitter ‘hashtags’, a
linguistic marker realized by the # symbol used as a form of metadata, usually
to indicate the topic of a tweet. By considering the various functions of
hashtags in relation to coupling, I show how they can be used to indicate the
bond around which users are aligning. Two identities enacted via this affiliation
process are considered: the Coffee Connoisseur and the Coffee Addict.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I definitely fall into the addict category!</div>Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com1tag:blogger.com,1999:blog-1344598684888218695.post-8270260341383328662012-04-20T17:34:00.001-07:002012-04-20T17:34:33.289-07:00A most overdue postI have been slack with my posts....just like every academic on the planet I'm way too busy. At the moment I am preparing a plenary with my PhD student for <a href="http://www.socialsemiotics.org/ISFC39/" target="_blank">ISFC</a> looking at text visualisation using a corpus of Star Trek transcripts. The theme of the conference is "To boldly go..." so how could I resist. <br />
<br />
I'm looking at Spock's discourse in relation to patterning of evaluative language and hoping to show how visualising long-range patterns can help the discourse analyst/corpus linguist. One of my <a href="http://www.monikabednarek.com/" target="_blank">colleagues</a> has noticed the prevalence of appreciations (language about aesthetic value) such as 'interesting' and 'fascinating' in televisual construal of characters such as Sheldon in the Big Bang Theory who she hypothesises is intertextually related to Spock.<br />
<br />
Playing around a bit with my corpus I noticed quite a few instances of "a most" (a kind of old-fashioned sounding intensifier) in Spock's talk...."A most" frequently collocated with appreciations (rather than affect, as we would expect for a half-Vulcan). According to google n-grams this intensifier was most often used in the early to mid 19th century and had declined markedly in use by the 60s....I wonder if Spock is intertextually channeling that other great 'logical' mind, Sherlock Holmes? Compare:<br />
<br />
<span style="font-family: 'Courier New', Courier, monospace;"><span style="background-color: white; font-size: 13px; line-height: 18px; text-align: left;">Spock: Yes. Quite all right, Doctor. <b>A most fascinating</b> thing happened. Apparently, the Companion imparted to me a rather quaint, old-fashioned electric shock of respectable voltage.</span></span><br />
<span style="background-color: white; font-size: 13px; line-height: 18px; text-align: left;"><span style="font-family: 'Courier New', Courier, monospace;"><br /></span></span><br />
<span style="background-color: white; font-size: 13px; line-height: 18px; text-align: left;"><span style="font-family: 'Courier New', Courier, monospace;">Holmes: Lestrade I fear that I have been engaged on a case which has necessitated my attention to be devoted exclusively to chemical analysis for the last three weeks. It has been<b> a most fascinating</b> problem, did you hear of it?</span></span><br />
<span style="background-color: white; font-size: 13px; line-height: 18px; text-align: left;"><span style="font-family: 'Courier New', Courier, monospace;"><br /></span></span><br />
<span style="background-color: white; line-height: 18px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">I randomly searched for "a most" and "spock" on Twitter...she <a href="https://twitter.com/#!/MmeBouleDeSuif/status/192599481039077377" target="_blank">delivered</a>:</span></span><br />
<span style="background-color: white; font-size: 13px; line-height: 18px; text-align: left;"><span style="font-family: 'Courier New', Courier, monospace;"><br /></span></span><br />
<span style="font-family: 'Courier New', Courier, monospace;"><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;">Writing </span><strong style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font: inherit; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">a</strong><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;"> </span><strong style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font: inherit; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">most</strong><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;"> logical essay on bondage and feminism in my </span><strong style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font: inherit; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Spock</strong><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;">tee, </span><a class=" twitter-atreply pretty-link" data-screen-name="TheRealNimoy" href="https://twitter.com/#!/TheRealNimoy" rel="nofollow" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #0084b4; font: inherit; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;"><s style="color: #66b5d2; text-decoration: none;">@</s><b style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">TheRealNimoy</b></a><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;"> would be so proud. Or disturbed. Whichever.</span></span><br />
<span style="font-family: 'Courier New', Courier, monospace;"><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;"><br /></span></span><br />
<span style="font-family: 'Courier New', Courier, monospace;"><span style="background-color: white; color: #333333; font-size: 14px; line-height: 18px;"><br /></span></span>Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com1tag:blogger.com,1999:blog-1344598684888218695.post-41749444077613867202012-03-29T05:40:00.001-07:002012-03-29T18:33:29.084-07:00I HAVE TO whinge...I have on my to-do list a paper on complaining in microblogging in relation to affiliation. Microblogging affords previously unavailable opportunities to complain about the details of daily life to a large audience (e.g. invoking/reappropriating the Fail meme to whinge about quotidian minutiae).<br />
<br />
There's oh so much whining in microposts....are you guilty?<br />
<br />
But what are we really doing? Are we just complaining? .....sometimes we are really trying to show-off (e.g. the <a href="http://twitter.com/#!/humblebrag" target="_blank">humblebrag</a>) or construe solidarity with a particular identity/personae/world view.<br />
<br />
Interestingly, the 2nd most common 3-gram in HERMES - I HAVE TO - was most commonly used in complaints - usually about work, school and sleep (often all 3!):<br />
<br />
<br />
<div style="font: 10.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;">
<span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><span class="Apple-style-span" style="font-size: small;">18 hours of no sleep. I have to go to work and i`m still going out tonight. FAIL!</span></span></div>
<div style="font: 10.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;">
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;"><br /></span></span></div>
<div style="font: 10.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;">
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">I<span class="Apple-style-span" style="font-family: inherit;">'m writing this post while I should be sleeping but I promised I'd post on Thursdays! Just made it in time!</span></span></span></div>
<div style="font: 10.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;">
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;"><br /></span></span></div>
<div style="font: 10.0px Times; margin: 0.0px 0.0px 0.0px 0.0px;">
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">zzzzzzz (My youngest son is unwell = no sleep for me)</span></span></div>
<br />
<br />
<br />Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com5tag:blogger.com,1999:blog-1344598684888218695.post-26048927405572403882012-03-23T04:35:00.000-07:002012-03-23T05:24:58.651-07:00Before my morning coffee....<div style="text-align: right;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.flickr.com/photos/50007121@N00/430535667/" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" target="_blank"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih0yjwD49_NkIRv4z08Cv1XXSYS0qQoLmRkJfxtJ3Gey56n1Xqp0Ct0kj6TBq3ncnIcvU0jWEfy10adqyJ1k1yScoft5NWP_4SshktvhTwwHjIcRvHKJk9l_OQR1YjP7xfyaHpQ3C-5xs9/s200/before-coffee-dog.png" width="171" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: justify;">
Source unknown - if you know,<span style="text-align: center;"> </span><br />
<span style="text-align: center;">I will link!</span></div>
</td></tr>
</tbody></table>
Just a quick post today as <a href="http://en.wikipedia.org/wiki/J.R._Martin" target="_blank">my boss</a> wore out my brain...but I thought this image was a nice addendum to those 'first morning coffee' tweets I mentioned last post.<br />
<br />
Coffee-drinking as a kind of identity marker (boundary-marking humour).<br />
<br />
Sorry tea-drinkers and dog-lovers :)<br />
<br />
<br />
<br />
<br />Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com1tag:blogger.com,1999:blog-1344598684888218695.post-62916265578617558632012-03-21T18:05:00.001-07:002012-03-21T18:05:40.616-07:00Coffeetweets: bonding around the bean on Twitter<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihF6W_kyQCo_4Z0JXFqM8vJwSVRQc3kIDhl15VzhS_LxtGfmYRAues1pn0_hR58V4xZj4l3nUX-6hWk69Ic1pRIP3SjwfGTp5X7Y-tJ_UXAhhor9aVe-wvhzEADU9w1_iboUsfYYOuzIBN/s1600/coffeetweetspresentation.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihF6W_kyQCo_4Z0JXFqM8vJwSVRQc3kIDhl15VzhS_LxtGfmYRAues1pn0_hR58V4xZj4l3nUX-6hWk69Ic1pRIP3SjwfGTp5X7Y-tJ_UXAhhor9aVe-wvhzEADU9w1_iboUsfYYOuzIBN/s200/coffeetweetspresentation.jpg" width="166" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Presentation I gave at <a href="http://www.freelinguistics.org/2011" target="_blank">Freeling</a></td></tr>
</tbody></table>
<span style="font-family: inherit;">I'll be posting more on general patterns in my twitter corpus soon but I thought I'd write about something I am working on right now....coffeetweets - a form of <a href="http://journals.cambridge.org/action/displayAbstract;jsessionid=342013807B54A5765ACAD2B323CAD891.journals?fromPage=online&aid=193084" target="_blank">coffeetalk</a>.</span><br />
<span style="font-family: inherit;"><br /></span><br />
<span style="font-family: inherit;">I have to confess that I have felt the need to <a href="https://twitter.com/#!/SMLinguist/media/slideshow?url=http%3A%2F%2Fyfrog.com%2Fh88qznoj" target="_blank">post a pic of the cup of coffee </a>in front of me...<a href="https://twitter.com/#!/SMLinguist/media/slideshow?url=http%3A%2F%2Fyfrog.com%2Foe3dfj" target="_blank">more than once</a> (like my Mona Lisa coffee cup?). What is that about? Why do we compose tweets about #coffee like this?:</span><br />
<span style="font-family: inherit;"><br /></span><br />
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<!--StartFragment--><!--EndFragment--><span style="font-family: 'Courier New', Courier, monospace;">Got my morning cup of #coffee, ready to start my day
off!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span><br />
<span style="font-family: inherit;">It's clearly not just about coffee (in the ideational sense). The chapter I am writing at the moment for 'The Language of Social Media' (a collection of sociolinguistics work on SM to be published by Palgrave Macmillan) argues that it is mostly about affiliation - we like to bond around that morning coffee. It's a social thing. Interpersonal.</span><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNtVr5uE5NGSFv33A787pOMHO8DmIiNBmA_qla9UXSo3Q_WpQMfylk6rDk6ztvNqd35wk5WjcKiIQpIfczdX0YZSbrjaWKHi4safVZYD0uZr8Bkt3aqlXA8nL6rDLFrVfR4o5TbLXGc9s6/s1600/monalisacup.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNtVr5uE5NGSFv33A787pOMHO8DmIiNBmA_qla9UXSo3Q_WpQMfylk6rDk6ztvNqd35wk5WjcKiIQpIfczdX0YZSbrjaWKHi4safVZYD0uZr8Bkt3aqlXA8nL6rDLFrVfR4o5TbLXGc9s6/s200/monalisacup.jpg" width="149" /></a><span style="font-family: inherit;">The phenomenon is not exclusive to microblogging. There's a lot of coffee discourse on the web....e.g. I enjoy this blog: <a href="http://coffeeserveddaily.com/" target="_blank">coffee served daily</a>.</span><br />
<span style="font-family: inherit;">Why does it feel good to know there are other people out there having their morning coffee too? One tweeter captured the experience:</span><br />
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<span lang="EN-AU"><span style="font-family: 'Courier New', Courier, monospace;">SIX BILLION KETTLES BOILING AT ONE MOMENT!
RIGHT ACROSS THE WORLD... #COFFEE TRENDING ON TWITTER! </span></span></div>
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<span lang="EN-AU"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></span></div>
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<span lang="EN-AU"><span style="font-family: inherit;">More on this project soon ...if you're interested?</span></span></div>
<!--EndFragment-->Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com11tag:blogger.com,1999:blog-1344598684888218695.post-13023301918201006652012-03-20T21:51:00.000-07:002012-03-20T21:51:00.607-07:00THANKS FOR THE...<div style="text-align: left;">
The approach I have adopted in most of my work with microblogging texts (or microposts as I usually call them) is a combo of corpus linguistics and discourse analysis. Essentially this involves playing around quantitatively with language patterns and then focusing-in on anything that looks particularly interesting. I have largely been working with a 100 million word corpus of tweets, HERMES (<a href="http://en.wikipedia.org/wiki/Hermes" target="_blank">Olympian God and herald</a>), my technical slave scraped for me last year using Twitter's <a href="https://dev.twitter.com/docs/streaming-api" target="_blank">streaming API</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uWIfpxWtoBFzYf4mNeB351g2Kb7V2VB6-iFjflstnNaIgoCygZa-GgDmTrmGD4-oQwuuZPrKDPJB1yFLCnx1Ot70u_GGsqLUVQtlWEZi-tYzjfFbudFCFSo_CjZgUugpzAvG3L1Mag_h/s1600/thankfortheRT.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4uWIfpxWtoBFzYf4mNeB351g2Kb7V2VB6-iFjflstnNaIgoCygZa-GgDmTrmGD4-oQwuuZPrKDPJB1yFLCnx1Ot70u_GGsqLUVQtlWEZi-tYzjfFbudFCFSo_CjZgUugpzAvG3L1Mag_h/s200/thankfortheRT.jpg" width="200" /></a>The most common<span style="font-family: inherit;"> three word pattern (3-gram) in the corpus is '</span><span style="font-family: inherit;">THANKS FOR THE'. </span><span style="font-family: inherit;">Generally people are thanking each other for a FF (follow friday) mention or a RT (retweet). For example:</span></div>
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<span style="font-family: inherit;"> </span><span style="font-family: SabonLTStd; font-size: 10pt;">@User Hi – thanks for the RT. Much appreciated :)</span></div>
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<span style="font-family: inherit;">This pattern suggests how interactive Twitter is .... though Chomsky would have us believe it is <a href="http://www.blogger.com/goog_50078418">"</a></span><span style="background-color: white; color: #474747; font-family: 'Myriad Pro', 'Trebuchet MS', Helvetica, Arial, sans-serif; font-size: 14px; font-style: italic; line-height: 21px;"><a href="http://www.salon.com/2011/10/23/why_chomsky_is_wrong_about_twitter/" target="_blank">not a medium of a serious interchange"</a>...</span><span style="font-family: inherit;"><span style="background-color: white; color: #474747; font-size: 14px; font-style: italic; line-height: 21px;">.</span><span style="background-color: white; line-height: 21px;">..</span><span style="background-color: white; line-height: 21px;">More on that in future posts.</span></span></div>Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com3tag:blogger.com,1999:blog-1344598684888218695.post-72686717237484774392012-03-18T23:19:00.002-07:002012-03-20T01:02:19.913-07:00Hello WorldWelcome to SML. Here I will post about my research into the language of social media and occassionally about other areas of my work including text visualisation and multimodality.<br />
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For those looking for a more extended investigation of some of the kinds of topics I will cover in this blog, my book,<i> Discourse of Twitter and Social Media,</i> will be published by Continuum in April. A preview is available <a href="http://cipg.codemantra.us/UI_TRANSACTIONS/Marketing/UI_Marketing.aspx?ID=WP9781441141866&ISBN=9781441141866&sts=b" target="_blank">here</a>.<br />
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<a href="http://www.continuumbooks.com/books/detail.aspx?BookId=158108&SubjectId=989&Subject2Id=936" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRpUepuJQwuLGdcQsaiDJK4aGsitsCMrnR9Ix7EUt64yBjcAWZsttiTtSYjSsV7u6WKyoqsomQrbcafWZGgx_A8CHPY94IX5a9MFdUyXVoZkc1OTGhyphenhyphenpZ-fWirOwJiacyhjQIQ7ZhL0sHA/s1600/Screen+shot+2012-03-19+at+6.15.55+PM.png" /></a></div>
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I'll be posting weekly so check this space on Thursdays! :)Michele Zappavignahttp://www.blogger.com/profile/06050790142394254286noreply@blogger.com8