About me

Michele Zappavigna


My research focuses on the discourse of social media, from a linguistic and multimodal perspective. I am interested in how people use semiotic resources to enact ambient affiliation.

My work offers a social semiotic perspective on phenomena such as social photography, selfies (with S. Zhao), hashtags, memes etc. Recents books include: Searchable Talk: Hashtags and Social Media MetadiscourseDiscourse of Twitter and Social Media, Researching Language and Social Media (with Page, Unger & Barton), Tacit Knowledge and Spoken Discourse, and Discourse and Diversionary Justice: An Analysis of Ceremonial Redress in Youth Justice Conferencing (with J.R. Martin).



I am a senior lecturer in the School of Arts and Media at the University of New South Wales. I currently teach Mobile Cultures (ARTS2091) in T2 and  Social Media (ARTS2091) in T3

m.zappavigna@unsw.edu.au   @M_Zappavigna   University webpage   ResearchGate