Ambient Affiliation Project

This project explores how people commune around values on social media platforms through ambient affiliation enacted using semiotic resources such as hashtags and memes. Both dialogic affiliation (involving direct interaction) and communing affiliation (without direct interaction) are explored.


Pre-print versions of the articles below are available on the ResearchGate Project page. Paywalled versions are listed below. Please email for copies.

Related publications

Books
Zappavigna, M. (2018). Searchable Talk: Hashtags and Social Media Metadiscourse. London: Bloomsbury.

Zappavigna, M. (2012). Discourse of Twitter and Social Media. London, Continuum.

Journal articles
Zappavigna, M. & Martin, J. R. (2018). #Communing affiliation: Social tagging as a resource for aligning around values in social mediaDiscourse, Context and Media (Special issue on the discourse of social tagging). 22, 4-12.


Zappavigna, M. (2015) Searchable talk: The linguistic functions of hashtagsSocial Semiotics. 25(3), 274-291.


Zappavigna, M. (2014) Ambient affiliation in Microblogging: Bonding around the quotidian. Media International Australia. 151(1), 97-103.

Zappavigna, M. (2014). Enacting identity in MicrobloggingDiscourse and Communication. 8 (2), 209-228.

Zappavigna, M. (2011). Ambient Affiliation: A linguistic perspective on TwitterNew Media & Society. 13 (5), 788-806.

Chapters
Zappavigna, M. (2019). Language and social media: Enacting identity through ambient affiliation. In G. Thompson, W. Bowcher, L. Fontaine & J. Y. Liang [Eds.] The Cambridge handbook of Systemic Function Linguistics. London: Cambridge University Press.pp 714-737.

Zappavigna, M. (2019). Ambient affiliation and #brexit: Negotiating values about experts through censure and ridicule. In V. Koller, S. Kopf, & M. Miglbauer (Eds.), Discourses of Brexit. London: Routledge. pp.48-68.

Zappavigna, M. (under review). “And then he said… no one has more respect for women than I do”: Intermodal relations and intersubjectivity in image macros. In H. Stöckl, H. Caple, & J. Pflaeging (Eds.), Shifts towards Image-centricity in Contemporary Multimodal Practices. London: Routledge.

Zappavigna, M. (2017). Twitter. In C. R. Hoffmann & W. Bublitz [Eds.] Pragmatics of Social Media. Berlin: De Gruyter Mouton. pp. 201-224.

Zappavigna, M. (2017). Evaluation. In C. R. Hoffmann & W. Bublitz [Eds.] Pragmatics of Social Media. Berlin: De Gruyter Mouton. pp. 435-459.


Zappavigna, M. (2017). Ambient liveness: Searchable audiences and second screens. In Hight, C & Harindranath, H. Studying Digital Media Audiences: Perspectives from Australasia. London: Routledge. pp 150-172.

Zappavigna, M. (2014). Coffeetweets: Bonding around the bean on Twitter. The language of social media: Communication and community on the Internet. P. Seargeant & C. Tagg [eds.] UK: Palgrave. pp. 139 -160.

Zappavigna, M (2013). ‘If You Do It Too Then RT And Say #idoit2’: The co-patterning of contingency and evaluation in microblogging. M. Taboada & R. Trnavac [Eds.] Nonveridicality and evaluation: Theoretical, computational and corpus approaches. Brill. pp. 188-213.

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