I am currently supervising students who are interested in applying methods derived from social semiotics, multimodality, and Systemic Functional Linguistics to AI discourse (e.g. LLM Chatbots conversations) and Social Media discourse.
Thesis: Exploring Tenor in Depression Discourse on YouTube: A Social Semiotic Analysis of TED Talks and Comment Threads
Thesis: Emoji-text Relations in Arabic Marketing Discourse: Exploring Tenor in Social Media Paralanguage